Google Penguin Update

Google changes its algorithm about 450 times a year. Most changes are minor, but every couple of months, a major update happens that gets people talking because of the impact it has on ranking results. The two most recent algorithm changes are:

Panda: Officially rolled out in February 2011, but there have been about 13 data refreshes of it since then. Now on Panda 3.7, it cracked down on sites with thin, stolen or duplicate content, as well as sites with a high ad-to-content ratio.

Penguin: Released April 2012, this algorithm put tighter guidelines on website optimization and adjusted a number of web spam factors, including keyword stuffing, cloaking, unnatural links and content spinning.

Contrary to popular belief, Google’s goal isn’t to run wild with algorithm updates and penalize every site until there are only 10 decent sites left. Google just wants to make the web a better place, and it does that by rewarding people who do things right. Google has described Penguin as an algorithm change that’s aimed at webspam and, more specifically, “sites that we believe are violating Google’s quality guidelines.”

While Penguin was technically an algorithm update, it wasn’t really a change in how Google factors ranking; it was just the official word that Google is taking action against people trying to game the search system. Simply put, Penguin targeted web spam. So, if you were playing by the rules, you shouldn’t have been affected.

At the very core of all SEO activities lies a link environment for each website. It is very evident that that link system will go forward and create a niche web within the WWW that any search engine crawler can associate and relate to a particular website. Considering advances in technology, search engine crawlers are now capable of understanding the semantics (meaning of the text) associated with such links. When this profile of links, semantic associations, and website content are fixed into place, search engines are bound to authenticate between real links and paid links.